SOCIAL MEDIA STRATEGIST & CONTENT CREATOR

2021

 

Lefty is an NYC ethical fashion brand producing small batches in Mexico City using original Ebru marbling prints. I developed the brand’s positioning, customer personas, and a communications plan to increase visibility and e-commerce sales across the U.S. and Mexico.

​

I created organic photo and video content for TikTok and Instagram, including spontaneous shoots, BTS coverage, product photography, and styling support, and managed the full content calendar. I also assisted in the production of campaign shoots, contributing to planning, styling and on-set problem solving.

​

My role included strategic consulting on media outreach and brand presentation, as well as the creation of a wholesale pitch deck for retailers and showrooms. The project combined storytelling, visual identity, and digital strategy to reach a conscious, niche audience.