HILANDO HISTORIAS

PARTNER & STRATEGY DIRECTOR

2020 - PRESENT

WEBSITE: https://www.hilandohistorias.mx/

Hilando Historias is a social-innovation platform co-directed with Estela Ivonné, dedicated to revaluing Mexican craftsmanship, especially textiles, through ethical collaborations, research, events, and curated sales. We build partnerships with designers, artisans, and NGOs to promote dignified, transparent practices and cultural advocacy. Our community continues to grow (11K+), with collaborations and interviews alongside Fashion Revolution, Impacto ONG, Museo de Arte Popular, Radio Ibero, Fábrica Social, Hilo de Nube, Rocinante, Semati Tewe, Guillermo Jester, Casilda Mut, Andrea Velasco, and others committed to the preservation of craft.

I lead our business model, brand positioning, strategic partnerships, and creative direction. For social media, I create content that drives engagement and promotes ethical consumption, including styling inspiration, the creative direction and production of editorial shoots, awareness-focused posts about artisans, studio visits, exhibition and event coverage, and BTS interviews with brands working with artisans, emphasizing transparency and the making process behind each piece.

I’ve written editorial content for our website, producing craft-focused reviews and essays, including:
Las trabajadoras de la confección: El pilar que sostiene la industria de la moda
Original 2022: Encuentro de Arte Textil Mexicano
Design Week 2022: Visión y Tradición - Brasil, Metepec, Toluca