MARKETING COORDINATOR

2016 - 2018

 

Mini Raxevsky is a leading Greek childrenswear brand that entered the Mexican market in early 2016, culminating in the opening of its first physical boutique at Mundo E in September of that year. At the Mexico City headquarters, I developed and implemented the local brand-building strategy, including boutique opening events, seasonal window displays, online store visuals, and social media content.

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As Marketing Coordinator, I initially worked closely with Another Company, a PR agency, to design social media content and coordinate editorial loans and influencer gifting. I also supported the organization of the boutique’s inauguration event, where brand owner and designer Dimitra Raxevski visited Mexico to give press interviews. Mexican actress Geraldine Bazán was selected as the brand ambassador and led the ribbon-cutting ceremony alongside her two daughters.

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From 2017 onward, all social media, influencer marketing and PR efforts were managed in-house. I continued leading social content planning and established relationships with influencers and celebrities to promote the brand on Instagram.

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Additionally, I received Visual Merchandising training from the Greece team and subsequently trained and supervised store associates in VM practices, creating a comprehensive training manual to standardize future onboarding and ensure consistent brand presentation.